Since 2008
Designing brands with clarity, strategy and long-term thinking.
Who we are
Arquetipo is a branding and web design studio based in Miami.
Our work combines strategy, identity and digital experiences, but our practice extends beyond client projects. Through research, writing and observation, we continue refining how we think—and ultimately, how we design.
Our Team
Chief Executive Officer
Chief Creative Officer
Senior Art Director
Commercial Director
Senior Graphic Designer
What We Design
We help businesses build brands with clarity, consistency and long-term thinking.
Our work combines strategy, identity and digital experiences to create brands designed with intention and built to evolve. Whether you're launching something new or refining an existing business, every engagement is shaped around what your brand needs most. Each service represents a different stage of the same journey—from defining a brand's strategic direction to designing the systems, experiences and ongoing creative support that help it evolve with confidence.
01 — Starting Point
Building the strategic and visual foundations of a brand.
A streamlined branding experience that defines your strategy, identity and the essential elements every brand needs from day one.
- Brand Strategy
- Positioning
- Logo System
- Color & Typography
- Brand Guidelines
02 — Brand Systems
Creating brands designed to stay clear, consistent and adaptable.
A comprehensive identity system designed to create consistency across every touchpoint, helping brands communicate with clarity as they grow.
- Brand Architecture
- Naming
- Visual Identity
- Verbal Identity
- Messaging
- Design Systems
- Brand Book
03 — Digital Experiences
Designing websites that extend the brand.
We design digital experiences that communicate clearly, feel intuitive and reflect the same level of thought behind the identity itself.
- Website Design
- E-commerce
- UX/UI
- Content Architecture
- Custom Development
04 — Creative Partnership
Continuing the work long after launch.
For brands that need a long-term design partner to help evolve, protect and apply their identity consistently over time.
- Creative Direction
- Brand Applications
- Campaign Support
- Packaging
- Signage
- Presentations
- Social Assets