Alma Kosher
Building a soulful brand experience where tradition meets contemporary design, cultural connection, and a whole lot of personality.
Capabilities:
- Brand Strategy
- Brand DNA & Values
- Logo & Visual Identity
- Art Direction
- Brand Voice & Messaging
- Packaging Design
- Digital Brand System
- Social Media System
- Illustration Design
- Brand Applications
- Merchandise Design
The soul of Kosher
Tradition carries meaning. But the way we experience it can evolve. For Alma Kosher, the challenge was creating a brand that honored Jewish tradition while introducing a fresh, contemporary perspective shaped by Latin hospitality. We built the identity around a simple idea: The Soul of Kosher. A concept that brings together cultural connection, thoughtful preparation, and genuine warmth. From its expressive hand-drawn logo to its distinctive visual language, every element was designed to make kosher feel approachable, welcoming, and full of personality. The result is a brand rooted in tradition, made for today, and open to everyone.
That connection between tradition and contemporary culture shaped Alma’s visual identity. A custom hand-drawn wordmark brings warmth, movement, and an unmistakably human character, while a palette inspired by natural ingredients and traditional markets creates a sense of familiarity. Expressive typography, playful graphic elements, and the Alma Lamb—a symbol of care and authenticity—add personality to the system. Designed to extend across packaging, merchandise, signage, retail spaces, and digital platforms, the identity creates a cohesive brand experience that feels soulful, welcoming, and distinctly Alma.
