Primicia
A new brand strategy and visual identity balancing the speed of news with the trust behind it.
Capabilities:
- Brand Strategy
- Brand DNA & Values
- Logo & Visual Identity
- Art Direction
- Editorial Design System
- Digital Brand System
- Social Media System
- Illustration Direction
- Environmental Design
- Brand Applications
- Merchandise Design
Primero y Mejor.
News moves fast. Trust takes time to build. For Primicia, the challenge was finding a way to do both. As an established news platform, the brand needed to evolve for a faster, increasingly digital audience without losing the credibility and responsibility that had defined it for years. We reframed the identity around that balance: immediacy without sensationalism, clarity without oversimplification, and a strong local voice built for today’s media landscape. The result is a more agile, contemporary Primicia—designed to deliver information quickly while keeping trust at the center of the experience.
That balance between speed and credibility shaped the new visual language. A clean geometric identity brings precision and clarity, while a broader color system, kinetic lines, and flexible editorial tools introduce the energy of news in motion. At its center, a custom “P” subtly incorporates the number one—a visual expression of Primero y Mejor. Built to move seamlessly across social media, digital platforms, editorial content, and physical applications, the system gives Primicia a more contemporary presence without losing the authority behind the name.
